The Australian wine industry is rediscovering its voice and embarking on a new journey to tell its stories to the world.
Australians have always been great at spinning a yarn! And when you think about it, our ability to tell amazing stories dates back thousands of years to the Dreamtime.
From the Dreamtime stories about the creation of our world, to sitting around the campfire and sharing bushman’s tales, Australian’s ability to bring to life a person, place or event is legendary.
Our wine community is no exception and with the new A+ Australian Wine initiative, there are so many stories to tell.
A+ Australian Wine is all about our Australian wine industry rediscovering its voice and telling its stories to the world.
In our heyday, the Australian wine community was known world-wide as being irreverent, different and surprising - wine consumers loved us and were busy discovering our wine.
It’s those traits that we need to shout out again. It is more than just our great wine – it’s our people, our places and the stories that make Australian wine stand out from the rest of the world.
A+ Australian Wine celebrates the people and places that give Australian wine a distinct voice and we’d love your involvement.
We’re pretty sure wine consumers world-wide have great Australian stories to share – and we want to hear them.
Join the new conversation about Australian wine – tell us what you are drinking, what you enjoy, who you have met and any other stories you have about Australian wine.
We’re aiming to be the most engaging wine country in the world – and we want you to be a part of it.
Posted by: bmoroney
14 Jan, 2011 at 12:46 PM